Newspaper Etiquette Columns: Advice for our Ancestors

Introduction: In this article, Gena Philibert-Ortega describes how etiquette columns in old newspapers provide insights into our ancestors’ lives. Gena is a genealogist and author of the book “From the Family Kitchen.”

Newspapers through time have been an encyclopedia of sorts. They report on the latest news – but beyond that, they contain columns that provide a cornucopia of information, from child rearing tips, recipes, to answers for readers’ questions that span the philosophical to the everyday. According to Encyclopedia.com, the newspaper etiquette column has been around since the mid-19th century, providing guidance to readers on the proper way to behave at home and in the world.*

A calligraphy example of the word "etiquette"

Reading older etiquette columns in newspaper archives isn’t just an interesting look at life in an earlier time. It also helps us to better understand everything from naming conventions to why our ancestors acted in a specific manner.

Etiquette for the Genealogist

One thing I’m interested in learning: in what ways did etiquette influence how our female ancestors were listed in records and documents? This 1973 newspaper column is a good example. The first question has to do with the wording of a death notice. The writer is confused why the first wife of the deceased is mentioned since she had died three decades prior and the couple had no children. The etiquette writer, Louise David, answers that she also finds that mention of the previous wife unusual.

As a genealogist, I would want that information to provide me with clues to my family member’s life. But this answer serves as a good reminder that we don’t know who wrote an ancestor’s obituary, and so we cannot be certain how complete it is due to their own preferences or even the “etiquette” of the time.

The second letter writer in this column asks about using the term “Jr.” after his name, and the response is: because his name is not exactly the same as the father (the middle names are different) that he cannot use the term “Jr.” after his name.

An etiquette column, Columbia Record newspaper article 23 February 1973
Columbia Record (Columbia, South Carolina), 23 February 1973, page 17

This 1955 etiquette column is one family historians should take note of, especially if you are looking for a widowed grandmother in a city directory. The writer asks about how she should be referred to since her husband has been dead three years – whether Mrs. Gertrude Nelson or Mrs. Edward Martin Nelson is correct. The answer given: she needs to keep her husband’s full name in telephone books and city directories because using her first name as in the “Mrs. Gertrude Nelson” example would indicate she is divorced.

An etiquette column, Plain Dealer newspaper article 4 July 1955
Plain Dealer (Cleveland, Ohio), 4 July 1955, page 56

Wedding Etiquette

Reading the etiquette columns, it becomes obvious that one of the biggest sources of questions needing answers revolve around weddings. It makes sense; these are occasions that don’t happen every day in a family and so there is bound to be uncertainty about how to handle these events.

In this 1941 newspaper article the question of the financial obligations of the bride and the groom’s family is addressed. While the assumption is the bride’s family pays for the wedding, the groom in 1941 is counseled to pay for the wedding ring, marriage license, clergymen’s fee, the honeymoon and the bride’s bouquet, as well as the corsages for the couple’s mothers.

An etiquette column, Columbia Record newspaper article 9 August 1941
Columbia Record (Columbia, South Carolina), 9 August 1941, page 15

And just in case you think all etiquette columns are stuffy and simply dictate outdated rules of decorum, I present to you this 1927 newspaper column by Mrs. Cornelius Beeckman. In this column on “correct manners” she answers the question of a young woman invited to be a guest at her cousin’s wedding shower, but not invited to be a part of the wedding party. She wants to decline the invitation and wonders how to explain why to her aunt. Mrs. Beeckman counsels:

“Dear lady, I am glad that you wrote me, and I do hope that you will be willing to take my advice. I am so afraid that you are going to take a narrow-minded step for which you may be sorry all your life. Please, please don’t. By all means, accept the invitation to the party, most graciously and sweetly. And by all means, go to the party in the most friendly way in the world.”

She goes on to instruct the writer to attend and not let her feelings show. She asks the writer to promise her that she will “hold you head high and say nothing!” She then invites her to write back and let her know how it went. It is letters like these that make me wish for a follow-up!

An etiquette column, Macon Telegraph newspaper article 24 December 1927
Macon Telegraph (Macon, Georgia), 24 December 1927, page 6

In some cases, you may hope that an etiquette rule has changed. This 1949 wedding rule makes you hope for a tardy mother of the bride. According to this etiquette column, titled “Social Security,” once the mother of the bride has been seated, no one else may be seated.

An etiquette column, Oregonian newspaper article 13 May 1949
Oregonian (Portland, Oregon), 13 May 1949, page 22

Your Family’s Manners

As time goes by questions that involve new technology or our changing lifestyles influence the etiquette of the day. While some rules may be appropriate generation after generation, life’s evolution requires a constant updating of appropriate manners. Today you can purchase the 19th edition of Emily Post’s Etiquette which addresses manners when communicating, in public, and at weddings.

Did your family quote Emily Post or read Miss Manners? Are there any family “habits” you have that are due to the etiquette dictates of an earlier generation? Have you used etiquette books or columns to learn more about how our families lived in a different generation?

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* “Etiquette Columns,” Encyclopedia.com (https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/etiquette-columns: accessed 29 December 2018).

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