Family History Saturates American Pop Culture & Advertising

You can find references to genealogy everywhere in America these days.

In a current Capital One TV commercial, Alec Baldwin and “the boys” use their double miles to fly home for their family reunion.

Family Reunion Capital One Venture Card Commercial

So opens the familiar Capital One ad—this works because of the underpinning of family reunions in our lives. With quick one-liners and unexpected zingers, this is one of the funniest “genealogy”-based ads created by DDB.com.

Genealogy research was the key to solving a recent case on NCIS-Los Angeles and constantly comes up in TV sitcoms & mysteries, and in novels. From Harry Potter to Despicable Me—it’s everywhere.

harry potter family tree

Credit: Wikipedia and Warner Brothers.

Family history is critical to the plot in the Harry Potter series. In every page we see that key events happen because of the intertwined branches of the family tree of the charters in this popular wizard’s family saga.

The 2004 BBDO (New York, New York) ads for Cingular/AT&T capture the pull that family and family trees have in American culture.

AT&T / Cingular Family Tree Commerical – BBDO

What references to family history are you seeing in popular culture? Tell us about them in the comments section.

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Written by Thomas Jay Kemp

Thomas Jay Kemp

Thomas Jay Kemp is the Director of Genealogy Products at GenealogyBank. Tom Kemp is an internationally known librarian and archivist – he is the author of over 35 genealogy books and hundreds of articles about genealogy and family history.

He previously served as the Chair of the National Council of Library & Information Associations (Washington, DC) and as Library Director of the Historical Society of Pennsylvania and the New England Historic Genealogical Society.

An active genealogist, he has been working on his own family history for 47 years. With the rapidly growing online archives at GenealogyBank – it is a great day for genealogy!

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About Thomas Jay Kemp

Thomas Jay Kemp is the Director of Genealogy Products at GenealogyBank. Tom Kemp is an internationally known librarian and archivist – he is the author of over 35 genealogy books and hundreds of articles about genealogy and family history. He previously served as the Chair of the National Council of Library & Information Associations (Washington, DC) and as Library Director of the Historical Society of Pennsylvania and the New England Historic Genealogical Society. An active genealogist, he has been working on his own family history for 47 years. With the rapidly growing online archives at GenealogyBank – it is a great day for genealogy!

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