Family History Saturates American Pop Culture & Advertising

You can find references to genealogy everywhere in America these days. In a current Capital One TV commercial, Alec Baldwin and “the boys” use their double miles to fly home for their family reunion. Family Reunion Capital One Venture Card Commercial So opens the familiar Capital One ad—this works because of the underpinning of... (Read More)

The Marketing Finesse of Mrs. Lydia E. Pinkham

Introduction: Gena Philibert-Ortega is a genealogist and author of the book “From the Family Kitchen.” In this guest blog post, Gena researches old newspaper articles and advertisements to show how, more than a century ago, Lydia Estes Pinkham used marketing techniques to promote her medicinal “vegetable compound” that may inspire today’s businesses. Looking for... (Read More)