Researching Kids with Vintage Newspaper Ads of 100 Years Ago

Introduction: Mary Harrell-Sesniak is a genealogist, author and editor with a strong technology background. In this blog article, Mary shows how historical newspaper advertisements offer a fascinating insight into the stories of our ancestors’ lives – such as these old ads concerning children. If you’re like most genealogists, you thrive by living vicariously through... (Read More)

Family History Saturates American Pop Culture & Advertising

You can find references to genealogy everywhere in America these days. In a current Capital One TV commercial, Alec Baldwin and “the boys” use their double miles to fly home for their family reunion. Family Reunion Capital One Venture Card Commercial So opens the familiar Capital One ad—this works because of the underpinning of... (Read More)

The Marketing Finesse of Mrs. Lydia E. Pinkham

Introduction: Gena Philibert-Ortega is a genealogist and author of the book “From the Family Kitchen.” In this guest blog post, Gena researches old newspaper articles and advertisements to show how, more than a century ago, Lydia Estes Pinkham used marketing techniques to promote her medicinal “vegetable compound” that may inspire today’s businesses. Looking for... (Read More)

The Importance of Old Newspaper Advertisements to Genealogy

Introduction: Gena Philibert-Ortega is a genealogist and author of the book “From the Family Kitchen.” In this guest blog post, Gena writes about the value of a resource in newspapers that is often overlooked by genealogists: the classified ads. “Be sure to drink your Ovaltine. Ovaltine? A crummy commercial.”—Ralphie Parker from the movie A... (Read More)