Valentine’s Day History & Traditions: How Our Ancestors Celebrated

Introduction: Mary Harrell-Sesniak is a genealogist, author and editor with a strong technology background. In this blog post, Mary tells the history of St. Valentine’s Day, and describes some of the ways our ancestors celebrated this romantic holiday.

Valentines take many forms – from cards to flowers to romantic gestures – so why not take a look at Valentine’s Day traditions from history to generate new ideas of your own?

photo of an early Valentine's Day card, c.1919

Photo: early valentine, c.1919. Source: Library of Congress Prints and Photographs Division.

Saint Valentine

Our ancestors had many unique ways to celebrate Valentine’s Day, many of which centered on Saint Valentine or Valentinius of Italy.

Surprisingly little is known about Valentine, and the historical accounts of his life and death all differ. Most reports agree that he was a third century martyr who was beheaded on February 14 by the Romans for offering aid to Christians. But accounts differ as to what year he was executed, and by the order of which Roman emperor.

The story below, published in a 1913 newspaper, reports that Valentine rose through the offices of the church, but after becoming a bishop he was imprisoned by Calpernius, the High Sheriff. Roman Emperor Claudius wanted Valentine punished as a heathen, but passed the job onto Deputy Sheriff Asterius, whose daughter was blind. When Valentine saw her, he performed an exorcism which supposedly drove away the evil spirits causing her blindness. Her eyesight was restored and many, including Asterius, converted to Christianity. Unfortunately, Valentine was put back into prison and later beheaded.

article about St. Valentine, Trenton Evening Times newspaper article 14 February 1913

Trenton Evening Times (Trenton, New Jersey), 14 February 1913, page 7

As the old newspaper article reports, the day Valentine lost his head (February 14) is also the day that lovers lose theirs:

The day on which Valentine lost his head – these over-zealous people frequently lose their heads, but not always that way – was February 14, and ever since that time it has been known as St. Valentine’s Day.

Romantic Poetry

Delightful Valentine’s Day poems abound in newspapers, including this excerpt about Cupid from Aesop’s “A Fable: The Wolf, the Sheep, and the Lamb” published in a 1749 newspaper.

a love poem, New-York Evening Post newspaper article 10 April 1749

New-York Evening Post (New York, New York), 10 April 1749, page 2

James Henry Hurdis (1800-1857), an artist and professor of poetry, alluded to the tradition of love knots in this poem from 1818. Love knots take many forms, but were often valentines written on paper or ribbon and tied in elaborate knots (see examples at this Victorian Rituals website).

a love poem, Providence Patriot newspaper article 7 February 1818

Providence Patriot (Providence, Rhode Island), 7 February 1818, page 1

Sending Valentine Cards

One of the most popular forms of celebrating Valentine’s Day, of course, is the sending of valentine cards to express your love. Valentines, in the form of love poems, have been written since the Middle Ages. In the 18th century printed valentine cards, with poetry and sometimes decorations, were produced. Valentine cards became hugely popular in the 19th century when lower postage rates made it affordable to send cards in the mail. Today, billions of dollars are spent around the world on Valentine’s Day cards, flowers, chocolates, jewelry and other gifts.

photo of an early Valentine's Day card

Photo: early valentine, c.1919. Source: Library of Congress Prints and Photographs Division.

Anonymous Valentines

Sending unsigned anonymous valentines was an annual tradition in our household, and I wonder if my descendants will be puzzled at one of my unusual heirlooms: a large collection of unsigned Valentine’s Day cards. Every February, unsigned V-day cards and chocolate candies would arrive in the mail. We always knew they were from the grandparents, but that didn’t stop us from delighting in the festivities.

I used to think the tradition of anonymous valentines was unique to my family, but after finding comics (such as the 1894 cartoon below) and other references, I now realize that this Valentine’s Day tradition predates my grandparents.

Valentine's Day cartoon, Philadelphia Inquirer newspaper cartoon 25 February 1894

Philadelphia Inquirer (Philadelphia, Pennsylvania), 25 February 1894, page 18

Courtship Rituals

According to this 1856 newspaper article, gifts between would-be lovers are a long-honored Valentine’s Day practice, and one that the romantic Madame Royale helped establish. As the daughter of Henry the Fourth of France, she frequently hosted balls at her palace near Turin, which was appropriately called Valentine.

Enter Last Name

Knights were instructed to present nosegays to their ladies, and in exchange, the belles furnished trappings or decorations for their admirers’ horses. If the knight won the tournament, he then presented the prize to his beloved.

As the historical news article reports:

At the various balls which this gallant princess gave during the year, it was directed that each lady should receive a nosegay from her lover, and that at every tournament the knight’s trappings for his horse should be furnished by his allotted mistress, with this proviso, that the prize obtained should be hers. These pleasant interchanges among the ‘young people’ finally grew into a custom, and thus originated the exchange of love tokens on St. Valentine’s Day.

article about Valentine's Day, Frank Leslie’s Illustrated Newspaper article 16 February 1856

Frank Leslie’s Illustrated Newspaper (New York, New York), 16 February 1856, page 14

Bay Leaves, Clay Balls and Hardboiled Eggs

According to this 1874 newspaper article about grandmotherly traditions, our female ancestors celebrated Valentine’s Day by pinning bay leaves to their pillows.

The ritual including dreaming of one’s sweetheart in hopes of being married within the year. Another Valentine’s Day tradition entailed writing lovers’ names on bits of paper, rolling them in clay and then placing them under water. Whichever name rose to the surface first would be the Valentine.

article about Valentine's Day traditions, Daily Graphic newspaper article 14 February 1874

Daily Graphic (New York, New York), 14 February 1874, page 2

There was another ritual in this Valentine’s Day tradition which has thankfully died out! The yolk of a hardboiled egg was replaced with salt, and then the egg was eaten – shell and all – without speaking of one’s sweetheart or even “winking” after him.

Hope you have a very happy Valentine’s Day. Please share any favorite holiday traditions with us in the comments section.

Related Valentine’s Day Articles:

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Valentine’s Day History Facts & My Sweet Genealogy Karma

Introduction: Scott Phillips is a genealogical historian and owner of Onward To Our Past® genealogy services. In this guest blog post, Scott turns to old newspapers to research the history of St. Valentine’s Day—and shares a personal Valentine’s Day story.

Nothing much beats holidays as a way to get everyone talking about family, memories, stories, and family history. Certainly Valentine’s Day is no exception! I’ve been blessed to have my “Valentine” with me now for over 38 years and I sure am glad she said that she would be my valentine all those years ago.

In the case of my wonderful wife, each year about this time I would go out to find one of those fancy satin hearts filled with chocolates. Why? Well, when we were dating she told me, very early in our relationship, “I’ll know the man who really loves me because he will buy me one of those fancy hearts filled with chocolates for Valentine’s Day.” Needless to say I bought one for her every year after that.

Every year, that is, until recently when she said to me: “OK honey, I know you love me so you can stop now.” So now I have to be creative and come up with something new and different each Valentine’s Day. That got me to thinking this year about what the history of Valentine’s Day was, what gifts might have been like in the past, etc. I admit I never really knew much about this holiday, so I gave GenealogyBank.com a look for some information about this romantic day and maybe even find some potential ideas for my wife’s gift.

Historical Origins of Valentine’s Day

My first hit helped explain the history of the Valentine’s Day holiday. There in a 1925 newspaper was an intriguing, full-page article describing the origins of Valentine’s Day. The first thing I learned was that it is actually St. Valentine’s Day, named after the long-ago martyred Saint Valentine.

Why We Call It St. Valentine's Day, Dallas Morning News newspaper article 8 February 1925

Dallas Morning News (Dallas, Texas), 8 February 1925, page 1

I certainly appreciated one of the cartoons that accompanied the old news article, even if I have been lucky enough to never have to visit a pawnshop prior to my shopping trips for chocolate-filled hearts.

Valentine's Day cartoon, Dallas Morning News newspaper 8 February 1925

Dallas Morning News (Dallas, Texas), 8 February 1925, page 1

The St. Valentine’s Day Massacre

My next hit was closer to my adopted hometown when I saw the byline of Chicago, but alas this 1929 newspaper article was about the infamous St. Valentine’s Day gangster massacre.

Link Capone with Chicago Massacre, Boston Herald newspaper article 15 February 1929

Boston Herald (Boston, Massachusetts), 15 February 1929, page 1

Ugh…not romantic in the least, although it is a very interesting event in our national history. So I was off in search of more newspaper articles about Valentine’s Day.

My Sweet Genealogy Karma

Then I found it! At least, to me as a genealogist, I found it. It was in a 1910 newspaper: there was an advertisement entitled “For Your Valentine: Candy Hearts and Heart Shaped Boxes.”

Valentine's Day candy ad, Plain Dealer newspaper 11 February 1910

Plain Dealer (Cleveland, Ohio), 11 February 1910, page 14

I smiled when I saw that the price of satin heart boxes ran from 20 cents to $4, but it was the name of the company that ran the advertisement, The Chandler & Rudd Company, that actually caught my eye. You see back in 1910 my great grandfather, Frederick George Evenden, was a Master Tea Blender for none other than The Chandler & Rudd Company. Yep, the very same company as the one in the advertisement—and during the time that he worked there.

So for all these years my buying chocolate-filled hearts was simply karma! Karma sent from my great grandfather to my wife, giving her vibes to instruct me to go for what he personally knew was the really good stuff for Valentine’s Day! Sadly, Chandler & Rudd closed just two years ago, but if they were still open I’d be on the phone with them right now to buy her a sweet bit of the past.

So with a tip o’ my hat to my great grandfather Evenden, this year I am going back to getting my Sweetie some of those fancy chocolate candies in a heart-shaped box this Valentine’s Day for sure.

Happy St. Valentine’s Day to you and your family!