Researching Kids with Vintage Newspaper Ads of 100 Years Ago

Introduction: Mary Harrell-Sesniak is a genealogist, author and editor with a strong technology background. In this blog article, Mary shows how historical newspaper advertisements offer a fascinating insight into the stories of our ancestors’ lives – such as these old ads concerning children.

If you’re like most genealogists, you thrive by living vicariously through the lives of ancestors.

montage of ancestor photos with the caption: "Genealogists thrive on living vicariously through the lives of their ancestors."

We amass hordes of vital statistics on our ancestors – and then we look for detailed data about what happened in their lives. Who were their relatives, what did they do for a living, where did they live, when did all of this happen and why did they do what they did?

And for some of our ancestors, historical newspaper advertisements offer a fascinating insight into the personal stories of their lives.

Take, for instance, children.

Ads for Children

As every parent knows, we do our best to provide for our children – so it should come as no surprise to find old newspapers advertisements that are targeted toward children’s well-being. From schools to medical treatments, there is a wealth of information to be gleaned about what life was like back in their times.

Early American Schools

According to an article on the History of Public Schools at Wikipedia, by 1918 every U.S. state required students to complete elementary school. So what were parents to do if they wanted to arrange for more education beyond that level?

They turned to tutors and private educational institutions, such as the many featured in these 1915 Pennsylvania newspaper advertisements.

ads for schools and colleges, Philadelphia Inquirer newspaper advertisements 11 September 1915

Philadelphia Inquirer (Philadelphia, Pennsylvania), 11 September 1915, page 5

Of course, not every advertisement was for a traditional school, and not every ad was for children.

ad for the International School of Photo-Play Training, Oregonian newspaper advertisement 9 April 1915

Oregonian (Portland, Oregon), 9 April 1915, page 2

At the International School of Photo-Play Training in Portland, Oregon, you could learn movie acting. The allure of high salaries, such as Mary Pickford’s $2,000 a week or Charlie Chaplin’s $1,250 weekly pay, was a strong draw.

Mary Pickford was a huge star in 1915.

photo of Mary Pickford, Tulsa World newspaper article 7 February 1915

Tulsa World (Tulsa, Oklahoma), 7 February 1915, page 8

Juvenile Apparel (Clothing)

What would you guess your ancestors paid for their children’s clothing?

Enter Last Name

I’m not certain what the average national salary was a hundred years ago. The Social Security Administration maintains a chart of average salaries in the U.S., starting in 1951 (when it was $2,799.16), so it couldn’t have been much back in 1915 (see http://www.ssa.gov/oact/cola/AWI.html).

So in 1915 newspaper advertisements, when you see prices for juvenile apparel starting at a few dollars per item, that was considered expensive by many people. Note the Saturday specials for Joel Gutman & Company of Baltimore, Maryland, in the ad below:

  • Boys’ and girls’ footwear was on sale for $1.90, with high and lace shoes selling for $2.15
  • Boys’ suits were priced from $7.50 to $8.50, and overcoats from $10.00 to $13.00
  • Girls’ cloth dresses ranged from $1.67 to $2.85
  • Girls’ coats from $5.97 to $8.37
ad for children's clothing from Joel Gutman and Company, Sun newspaper advertisement 9 January 1915

Sun (Baltimore, Maryland), 9 January 1915, page 4

Medicine and Quackery

If you want to have a good laugh – or can handle being shocked at what happened in the past – take a look at the medical treatments available to our ancestors. Many of the medical treatments of yesteryear, such as the opiate paregoric (powdered opium), promised to cure everything from diarrhea to colic (see http://en.wikipedia.org/wiki/Paregoric).

As seen in the ad below for castoria (castor oil) warning parents “Don’t Poison Baby,” the dangers of paregoric were known 100 years ago. Surprisingly, you could purchase it without a subscription until 1970, so it ended up in many household medicine cabinets.

ad for castoria (castor oil), Colorado Springs Gazette newspaper advertisement 7 July 1915

Colorado Springs Gazette (Colorado Springs, Colorado), 7 July 1915, page 5

If your children were “vertically challenged,” parents could arrange for magnetic wave treatments.

Dr. Charles I. White, who (in my humble opinion) should be added to the many lists of quack doctors, promised to double the growth of children by electrical treatment. Let’s hope none of your family was drawn in by the spurious medical advertisement shown below.

ad for the "magnetic wave" medical device, Riverside Independent Enterprise newspaper advertisement 16 January 1915

Riverside Independent Enterprise (Riverside, California), 16 January 1915, page 3

Delve into historical newspaper classified ads and let us know if you find information that helped with your family history research.

Related Vintage Advertisement Articles:

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How to Date Old Photos of Our Ancestors with Early Fashion Trends

Introduction: Mary Harrell-Sesniak is a genealogist, author and editor with a strong technology background. In this guest blog post, Mary searches old newspapers and historical books to show how illustrations of fashion trends in hats can help you date an undated family photograph in your collection.

One of my earlier GenealogyBank blog posts, “How to Date Family Photos with Vintage Fashion Ads in Newspapers,” showed how to date an old photograph by comparing the clothes worn by the people in the photo with clothing illustrations from vintage advertisements in historical newspapers.

One of the points I made in that article was that if you can find a newspaper advertisement that matches a hat found in an old photograph, use the newspaper to establish the time period that photo might have been taken. This is an important determination, as it can eliminate relatives not from that time period as possible candidates for the people in the photo.

In today’s blog article, I’m following up on this topic of how earlier fashion trends found in old newspapers can help you date an old, undated photograph by focusing on hats.

First Newspaper Photograph Published in 1880

Photographs published in newspapers can be used to study early fashion trends—but only after 1879.

That’s because it took until 1880 for the first photograph to be published in a newspaper. Prior to that time, you’ll have to rely on newspaper illustrations and other aids to date those troublesome shoeboxes of unidentified, undated family photos.

The Library of Congress’s illustrated Guide on Pictorial Journalism, which I recommend reading, explains:

“The first photograph published in an American newspaper—actually a photomechanical reproduction of a photograph—appeared in the Daily Graphic on March 4, 1880. Before that time it was common practice for American editors to enlist artists to sketch and report on news events, from steamboat explosions to the battles of the Civil War.”

In this 1875 illustration from the Daily Graphic, note that New York Senator Francis Kernan’s image was derived from a photograph by Gardner, of Utica, New York.

illustration of New York Senator Francis Kernan, Daily Graphic newspaper article 23 February 1875

Daily Graphic (New York, New York), 23 February 1875, page 4

Prior to 1880, we must be creative to find clothing illustrative of specific time periods.

I’d also like to stress that old photographs may not have depicted ancestors in everyday dress, as photographers were notorious for utilizing props, lighting, and fashion accessories to make black and white results more appealing. They soon learned that dark colors needed to contrast with light, or the results were one dark mess.

Advice for getting a good photographic result was common, as demonstrated in this 1882 article from the Kalamazoo Gazette that is full of recommendations on how to dress for a photographic session.

Dressing for a Photograph, Kalamazoo Gazette newspaper article 26 May 1882

Kalamazoo Gazette (Kalamazoo, Michigan), 26 May 1882, page 2

The article advised: “The best materials for ladies to wear when about to sit for a photograph are such as will fold or drape nicely, like reps, winceys [plain or twill-woven cloth], poplins, satins and silks. Lavender, lilac, sky blue, purple and French blue take very light and are worse for a picture than pure white. Corn color and salmon are better.”

Later on, the article noted that ladies “with dark or brown hair should avoid contrasts in their costumes, as light substances photograph more quickly than dark, and ladies with light hair should dress in something lighter than those whose hair is dark or brown.”

Don’t necessarily believe that your early photographs are extremely old. Of course, it’s possible that a rare ambrotype from the 1850s or daguerreotype from the 1860s lies in your collection, but more likely you’re looking at later photographs.

Examples of Early Hat Fashion

So, given these considerations, is there much value in examining earlier newspapers for American fashion trends to help with your family photos identification?

Yes, but you might find it easier to target specific attire—such as hats.

These 1834 advertisements from the Portsmouth Journal of Literature and Politics include simple illustrations: one of a buffalo, and the other of top hats. From these old newspaper ads, one gets the impression that our ancestors paraded around in attire made from animal products such as skins from buffalo, lynx, muskrat, seals and even swans.

Notice that gentlemen were purchasing beaver and satin hats, and that the youth of earlier days wore caps of sea otter, fur seal, leather and cloth. Boas, fur capes, and fur trimmings were available for the ladies.

ads for hats, Portsmouth Journal of Literature and Politics newspaper advertisements 22 November 1834

Portsmouth Journal of Literature and Politics (Portsmouth, New Hampshire), 22 November 1834, page 4

If you are interested in researching early hat fashions, search for articles in connection with religious and ethnic groups. Some describe their costumes in great detail.

This 1850 article from the Washington Reporter remarked on the collarless coats and broad-brimmed hats worn by the Society of Friends (Quakers).

Why the Quakers Wear Their Hats, Washington Reporter newspaper article 4 September 1850

Washington Reporter (Washington, Pennsylvania), 4 September 1850, page 1

This 1860 article from the Philadelphia Inquirer discussed Panama hats, made by South American Native Americans from the bombonaxa plant.

Panama Hats, Philadelphia Inquirer newspaper article 16 October 1860

Philadelphia Inquirer (Philadelphia, Pennsylvania), 16 October 1860, page 2

Examples of Old Advertising Cards

Before I finish this article about dating family photos using period fashion clues, I’d like to mention that there is a most exciting option within GenealogyBank to examine clothing illustrations: advertising cards.

By exploring the Historical Book Collection you’ll find examples of advertising cards dating back to the 1700s. Many are works of art, and if you search by keywords such as “Hats,” “Hat Maker,” or “Hat Manufacturer,” you’ll learn that this industry was of greater importance than most realize.

Advertising card from 1790 for Sam Sturgis, hat maker

Advertising card from 1790

Although C. C. Porter’s Hat Manufacturing Company probably didn’t market to Native American Indians, this advertising card from around 1830 has a fine example of an Indian costume and headdress.

Advertising card from 1830 for C. C. Porter Hat Manufacturing Company

Advertising card from 1830

This next old advertising card shows a dog swimming in the water fetching a top hat—suggesting it must have blown from the head of the man behind him. Luckily, H. D. Tregear was known to manufacture waterproof hats!

Advertising card from 1830 for H. D. Tregear  hat maker

Advertising card from 1830

You might think waterproofing apparel items was a new invention, but out of curiosity I searched the historical newspaper archives and found reports of waterproof hats as early as 1765. Apparently there was a European waterproof hat called a Nivernois that became popular. (I’ll leave it to you to research how this feature was achieved.)

notice about waterproof hats, Georgia Gazette newspaper article 21 February 1765

Georgia Gazette (Savannah, Georgia), 21 February 1765, page 2

Notice in the following advertising card, from Mann Swift & Company (North American Straw Works) in 1837, a sampling of lady’s bonnets and the clothing of those wandering on the lawn in the illustration. If those bonnets were made of straw, it’s not likely many have survived—making these illustrations of great historical importance.

Advertising card from 1837 for Mann Swift & Company (North American Straw Works)

Advertising card from 1837

Here is an advertising card from John W. D. Hall of Taunton, which shows greater detail of top hats than found in the first example above.

Advertising card from 1840 for John W. D. Hall hat maker

Advertising card from 1840

This fashion trend remained popular with men for decades, as seen in this 16 May 1861 photograph of President Abraham Lincoln seated next to a table, upon which he’s placed his prominent top hat.

photo of American President Abraham Lincoln seated at a small table

Credit: Library of Congress Prints and Photographs Division. Reproduction number: LC-USZ62-15178. http://www.loc.gov/pictures/resource/cph.3a17427/

Hats off to any of you who can find an ancestor’s photo with a top hat!

As these illustrations, photograph and advertising cards have shown, pictures from old newspapers can show you what clothing people from a certain time period were wearing—and just might provide the clue you’ve long been looking for to date certain undocumented family photographs in your collection.

How to Date Family Photos with Vintage Fashion Ads in Newspapers

Introduction: Mary Harrell-Sesniak is a genealogist, author and editor with a strong technology background. In this guest blog post, Mary shows how the fashion pages in old newspapers can help you date family photographs based on the clothes your ancestors are wearing, especially ladies’ hats.

If you’re having difficulty dating family photographs, you could invest in a clothing reference to help you figure out the time period based on the clothes your ancestors are wearing. Another option: you can browse the thousands of old fashion advertisements and style pages in GenealogyBank’s online historical newspaper archives.

I recommend the latter, as there is no larger archive for vintage fashion ads and style images available online.

vintage photo and illustration of ladies' hats c. 1898

Vintage photo and illustration of ladies’ hats c. 1898

Take, for example, the undated photo on the left, which was located in the William Edward Burghardt Du Bois Collection of the Library of Congress’s Prints and Photograph Collection.

The identity of the African American woman featured in the old picture is unknown, but her hat is consistent with Victorian-era fashion. Not only are there elegant embellishments (feathers), but the bodice and high collar are reminiscent of the Victorian time period. The head positioning (looking to the side) indicates she wanted her hat to be a central theme of the photograph.

I wanted to determine if the estimated date range of 1899-1900 was accurate.

Was the photographer identified? No, but if he/she were, then one could use newspaper advertisements and obituaries to learn the work location, and life and work spans of the artist.

Was the medium (gelatin silver print) used at this time? Yes, and the size of the print is consistent with known examples.

Were there newspaper advertisements that supported this clothing style? Yes, with the closest fashion advertisement match located in the Kansas City Star on 16 January 1898.

This doesn’t indicate that the woman in the photograph resided in Kansas City—just that she wore a fashion trend common in the United States at the end of the 19th century.

Taking all these factors into account, it does give credence to the 1899-1900 estimate, or perhaps a wider range, say 1898-1901, since fashion trends spread from east to west, and often took time to appear in outlying regions.

Search Tip: Keywords to Find Fashion Advertisements

What keywords should you search for to find fashion advertisements in newspapers? To find fashion ads and style pages in GenealogyBank’s newspaper archives, try search keywords such as “Dame Fashion,” “Latest Fashion” or “Millinery.”

illustration of lady's hat, Philadelphia Inquirer newspaper 27 May 1892

Illustration of lady’s hat, Philadelphia Inquirer (Philadelphia, Pennsylvania), 27 May 1892

Some time periods, such as the Civil War, are more distinctive than others, but early fashion advertisements were not as visual (simple drawings, or merely descriptions).

photograph of Miss Chapman

Photograph of Miss Chapman

Once you have narrowed an old family picture to a specific date range, construct a collage of fashion images from newspapers, and cross-reference with photos that have known dates.

Establish the “earliest” possible date your ancestor’s photograph could have been taken, based on the earliest date when the fashion was first advertised in newspapers.

And don’t forget to browse your ancestor’s hometown newspaper, taking note of fashion editors and which stores were advertising. You may find an exact match to a family photograph.

If you’ve been able to date a family photograph using this method with fashion ads in GenealogyBank, please share it with us in the comments!