Christmas Toys & Gifts from Yesteryear in Old Newspaper Ads

Introduction: Gena Philibert-Ortega is a genealogist and author of the book “From the Family Kitchen.” In this blog article, Gena searches old newspapers to find advertisements for the toys our ancestors wanted for Christmas.

There’s no doubt that Christmas is more exciting when you are young. There’s the anticipation of getting that special toy or two from your Christmas list. The thrill of running from your room to the Christmas tree that morning to see what Santa brought you. My guess is that December was one of the months you looked forward to growing up.

What was your favorite gift as a child? I’m amazed when I look through old newspapers – like those in GenealogyBank’s Historical Newspaper Archives – to see how similar the toys are to ones sold now.

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1930 Toy Store Has Everything

In the vintage holiday newspaper advertisement for the Cullum & Boren Co. below, toys including footballs, magic sets, and dolls are all items you would see on modern-day kids’ lists. Sure, not everything is the same; there are a few items that are specific to that time period, like big bang tractors and keystone toys. What’s interesting is that while today’s retailers appeal to parents’ pocketbooks by claiming low prices, in this advertisement the store boasts of having everything from 25-cent toys to the most “elaborate and expensive on the market.” I guess that’s a 1930s way of saying they have something for everyone.

Christmas toys ad, Dallas Morning News newspaper advertisement 7 December 1930

Dallas Morning News (Dallas, Texas), 7 December 1930, section: Society, Art, Music, Amusements, Radio, page 3

Toys for “Real Boys”

For those who like their children’s toys educational, this 1919 Christmas advertisement for the A. C. Gilbert Company asserts that “real boys want real toys – not mere playthings…” These toys mimic occupations that would help a boy grow to “useful manhood.” While some of the toys mentioned lean toward the fanciful, like the magic set, others – like the chemistry, soldering and wireless sets – would have had more latter-day applications for young boys. Notice that one of the toys mentioned is a machine gun:

A real machine gun, shooting wooden bullets in clips from an air cooled chamber. Modeled after the famous Browning gun. Swivels around to fire in any direction and at different elevations. Fires ten shots a second but is not dangerous… it will delight any red-blooded boy.

Christmas toys ad, Philadelphia Inquirer newspaper advertisement 14 December 1919

Philadelphia Inquirer (Philadelphia, Pennsylvania), 14 December 1919, page 25

Toy Makers: Disabled British Soldiers

There are always surprises to be found in old newspapers that educate us about the social history of the time. In this Christmas toy advertisement imploring parents to shop now to get toys that will “gladden the hearts of children,” there is also a mention at the bottom of the ad about new toys from England. These children’s toys are made by British soldiers “disabled at the front.” This 1918 advertisement from the Halle Bros. Co. would have served as a poignant reminder to readers that the pain and suffering caused by World War I meant that not everyone was having a merry Christmas. The war ended three days after this newspaper ad was published.

Christmas toys ad, Plain Dealer newspaper advertisement 8 November 1918

Plain Dealer (Cleveland, Ohio), 8 November 1918, page 2

Christmas Shopping Countdown

Are you a last-minute Christmas shopper? Christmas falls on December 25 each year but inevitably the stores are saturated with shoppers picking up those last-minute holiday gifts in the days and hours before the big day. Seems this was true for our ancestors as well. This old advertisement from Herpolsheimer’s, published just two days before Christmas, urges Michigan shoppers to hurry (“shop in the morning if possible”) for their toy trains, doll chests, pop guns, and ice skates.

Christmas toys ad, Grand Rapids Press newspaper advertisement 23 December 1910

Grand Rapids Press (Grand Rapids, Michigan), 23 December 1910, page 14

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The Toy Department

One of the common themes of Christmas advertising from generations past is the opening of the toy department. These announcements, including a list of featured toys, can be found in many old newspaper advertisements. This 1914 example encourages adults to bring their children – or even other people’s children – to see the new and complete toy department. Wolf, Wile & Co. were opening their re-stocked toy department on November 30 to give shoppers a start on their Christmas shopping, promising that their “largest and finest assortments of toys we have ever had” make their toy department:

The Land of Toys—the Land of Joys—
The Land of Delight for girls and boys.

Christmas toys ad, Lexington Herald newspaper advertisement 29 November 1914

Lexington Herald (Lexington, Kentucky), 29 November 1914, section 3, page 6

Christmas No Longer as Exciting?

And of course Christmas wish lists aren’t just for the kids. But it would seem that once you become an adult your wish list becomes more “practical.” In this 1906 holiday advertisement from The Emporium, we are provided with ideas for gifts for the “older folks” like dishes, pots & pans, glasses and silverware. This vintage newspaper ad reminds you that you should “Get mother something that she will appreciate and that may be enjoyed by the whole family.”

Christmas gifts ad, Colorado Springs Gazette newspaper advertisement 1 December 1906

Colorado Springs Gazette (Colorado Springs, Colorado), 1 December 1906, page 6

Yep, that’s just what we mothers like: pots, pans or something the whole family will enjoy (sarcasm fully intended). What’s on your Christmas wish list this year?

Merry Christmas!

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Christmas Presents of the Past: the Strange, the Unusual—and More

Introduction: Scott Phillips is a genealogical historian and owner of Onward To Our Past® genealogy services. In this guest blog post, Scott looks through old newspapers to find some truly strange, unusual—and sometimes heartwarming—presents given during past Christmases.

I always feel extra thankful around Christmastime that I am a genealogist. It is the best time to be with, and think about, family. Of course some of the most fun memories that always come flooding back are those of giving and receiving Christmas presents!

I grew up with many Christmas family traditions handed down from my Czech ancestors. I fondly recall that we always celebrated St. Nicholas Day on December 6th and that Santa Claus always brought our Christmas tree along with our gifts on Christmas Eve after we fell asleep listening for sleigh bells in the night. Now as an adult, I can hardly imagine how much work my parents must have done those late Christmas Eve nights…putting out packages, assembling toys, AND decorating a full Christmas tree. But, I certainly recall that those Christmas mornings were magical, seeing the tree for the first time with all those gifts for us kids under it.

Speaking of Christmas gifts, I remember being thrilled and amazed at what I found under the tree with my name on it! These fond family memories and my genealogy work got me to thinking about what presents other people might have found under their Christmas trees, so I turned to GenealogyBank’s Historical Newspaper Archives for a bit of fun to see what I might find.

The Elephant in the Yard

My first discovery, from a 1985 South Dakota newspaper, was a “white elephant” gift: literally, an elephant. It seems a certain Marie Christianson, of Apple Valley, Minnesota, woke to find an eight-foot-tall fiberglass elephant on her front lawn! Now, my family will tell you I have “missed” on more than one gift over the years, but at least I never tried giving anything that big!

Woman Gets Surprise from Elephant, Aberdeen Daily News newspaper article 15 December 1985

Aberdeen Daily News (Aberdeen, South Dakota), 15 December 1985, page 20

A Gold-Dipped Cow Chip

Next up I just had to read an article I found in a 1980 Texas newspaper, since it was headlined “Oh, just what I always wanted…a gold cow chip.” No kidding! This strange story leads with the opportunity to buy, for only $125, a gold-dipped cow chip made into a Christmas ornament, and it didn’t stop there. The article also reports on such gifts as cow chip drink coasters, a “hospital booze” dispenser, and other strange gifts. As the reporter comments: “But, of course, with Christmas gifts, like anything else—beauty is in the eye of the beholder.”

"Oh, Just What I Always Wanted...a Gold Cow Chip," Dallas Morning News newspaper article 14 December 1980

Dallas Morning News (Dallas, Texas), 14 December 1980, page 177

The Worst Christmas Gifts Ever

Then I came across a 1975 article from a Texas newspaper titled “Christmas gifts. Everything they never wanted.” It seems that the UPI undertook a survey to find some of the worst Christmas gifts ever. Right up there at the top was the WWII GI who was fighting in the mud of the western Pacific when he received his Christmas gift: a shoe shine kit! That one really had me laughing, as did several of the others as the UPI interviewed a host of big-name celebrities including Bob Hope, Carol Burnett, Phyllis Diller, David Niven and others. While I laughed over gifts such as Carol Burnett’s “a case of chicken pox” and shuddered over Phyllis Diller getting a snake, the gift that took the cake for me was Stanley Marcus, of the Neiman-Marcus Department Store chain. It seems his children couldn’t figure out what to give the man that probably literally had everything, so they gave him a live donkey for Christmas!

Christmas Gifts: Everything They Never Wanted, Dallas Morning News newspaper article 24 December 1975

Dallas Morning News (Dallas, Texas), 24 December 1975, page 9

Oh! It’s Moleskin Pants…Again

The laughter really rolled around my office when I came across a real “winner” of a Christmas gift in a 1984 Massachusetts newspaper article. This one makes me wonder if the genealogy and family history of Roy Collette of Owatonna, Minnesota, will include his Christmas gift of a pair of moleskin pants. It seems Roy and his brother-in-law gift and re-gift the same pair of moleskin pants each Christmas. In the article, Roy tells the story that it took him two months to unwrap his Christmas present of those pants since his brother-in-law, Larry Kunkel, sent them wrapped “cemented in a 12,000-pound, 17-foot-high red space ship”! Can you imagine? The two of them had been exchanging this same pair of pants, wrapped in various zany ways, since the mid-1960s.

Moleskin Pants Finally Free from Concrete Cocoon, Springfield Union newspaper article 29 March 1984

Springfield Union (Springfield, Massachusetts), 29 March 1984, page 2

The Real Santa of Danby & Mount Tabor

Soon I found a heartwarming article from a 1983 Louisiana newspaper, which told the story “Christmas legacy continues” from the small towns of Danby and Mount Tabor, Vermont. It seems a local boy, who made a fortune in the lumber trade, never forgot his hometown. When Silas Griffith died in 1903, his will set up an endowment to buy Christmas gifts each year for all the boys and girls in the towns of Danby and nearby Mount Tabor. This old newspaper article begins with a 75-year-old fellow recalling “washtubs full of large, juicy oranges” beneath the Griffith endowment tree as holiday gifts. William Crosby comments: “In those days, an orange was a pretty scarce item. It meant an awful lot to me.” That one really took me back, since every year when I was a child, year in and year out, my Christmas stocking held an orange in the toe as a very special winter treat. I can still taste the marvelous flavors as my sisters and I would stick a peppermint stick into the orange and drink the juice through our makeshift straws. Christmas magic indeed.

Christmas Legacy Continues, Advocate newspaper article 25 December 1983

Advocate (Baton Rouge, Louisiana), 25 December 1983, page 3

The Red Cross Delivers a Great Gift

Tears formed in my eyes as I read the next article I came across, titled “The Funny Christmas Gift,” from a 1918 Pennsylvania newspaper. This news story was incredibly moving to me, especially as we approach the centennial of World War I. If you want to truly get into the Christmas spirit and have immigrant ancestors in your genealogy as my family does, you must read this great story about a gift both simple and hugely meaningful. The story is told by a Red Cross worker who is helping process packages to troops overseas during WWI, and concludes this way:

The Funny Christmas Gift, Wilkes-Barre Times-Leader newspaper article 26 November 1918

Wilkes-Barre Times-Leader (Wilkes-Barre, Pennsylvania), 26 November 1918, page 12

Remember Rural Free Delivery?

Things got lighter after this when I found myself reading an article from a 1905 Pennsylvania newspaper, titled “Christmas with the Rural Free Delivery Carriers.” Now if you are old enough to recall sending mail with an address that featured “R.F.D.” in it, then you will really enjoy this wonderful trip back in time. This one is almost like having your own genealogy time machine! Be sure to check it out and read about what these wonderful rural carriers got from their appreciative customers around Christmastime. It was special to read how these fellows often received “potatoes, flour, apples, preserves, etc., in such quantities that the family is kept supplied with these things all winter in this manner.”

Christmas with the Rural Free Delivery Carriers, Philadelphia Inquirer newspaper article 17 December 1905

Philadelphia Inquirer (Philadelphia, Pennsylvania), 17 December 1905, section: comic, page 2

Strange Christmas Presents of the Rich & Famous

I was especially intrigued when I came across an article from a 1909 Louisiana newspaper, titled “Some Queer Christmas Presents.” This story tells of many gifts received by actors and actresses at Christmas, and I was pleased to see that several had been given bricks from a building that was significant in their lives.

Some Queer Christmas Presents, Times-Picayune newspaper article 12 December 1909

Times-Picayune (New Orleans, Louisiana), 12 December 1909, page 48

I was given a brick once, as you can see in the photograph below. While it may not be from an opera house or famous theater, mine is from a community center in a small village in Michoacán, Mexico, that I was instrumental in getting built. I do believe that, as the earlier reporter noted, the beauty of a gift truly is in the eye of the beholder.

photo of author Scott Phillips with a brick he received as a present

Photo: Scott Phillips with his prized brick. Credit: from the author’s collection.

What have been some of your favorite, strange, or outrageous Christmas gifts in your family? Please tell us about them in the comments section.