Family History Saturates American Pop Culture & Advertising

You can find references to genealogy everywhere in America these days.

In a current Capital One TV commercial, Alec Baldwin and “the boys” use their double miles to fly home for their family reunion.

Family Reunion Capital One Venture Card Commercial

So opens the familiar Capital One ad—this works because of the underpinning of family reunions in our lives. With quick one-liners and unexpected zingers, this is one of the funniest “genealogy”-based ads created by DDB.com.

Genealogy research was the key to solving a recent case on NCIS-Los Angeles and constantly comes up in TV sitcoms & mysteries, and in novels. From Harry Potter to Despicable Me—it’s everywhere.

harry potter family tree

Credit: Wikipedia and Warner Brothers.

Family history is critical to the plot in the Harry Potter series. In every page we see that key events happen because of the intertwined branches of the family tree of the charters in this popular wizard’s family saga.

The 2004 BBDO (New York, New York) ads for Cingular/AT&T capture the pull that family and family trees have in American culture.

AT&T / Cingular Family Tree Commerical – BBDO

What references to family history are you seeing in popular culture? Tell us about them in the comments section.